Many developers have called for their own games to be pirated because they make little to no money from G2A sales. Critics have labeled the website as a 'grey marketplace', where users can resell keys bought at a lower price from one region to another at a much higher price. G2A has been subject to numerous controversies. The EU-based Team Atlantis would join in November 2019, while the Polish Illuminar Gaming and Arcane Wave joined in March 2020. Piotr 'Izak' Skowyrski, a native esports commentator, hosted the meet and greet event and also commented on match streams. A meet and greet with fans also took place in Millenium Hall, one of Rzeszów's largest malls. In addition to training sessions, there was also a show match between the teams. In May 2017, G2A organized a boot camp for Virtus.pro and Natus Vincere in Rzeszów, Poland. In August 2016, G2A announced a partnership with Sporting Clube de Portugal. Other ventures Esports įrom 2014 to 2019, G2A would establish partnerships with esports teams, such as Cloud9, Natus Vincere, Virtus Pro, and Polish esports organization x-Kom AGO. In February 2018, G2A Dev Studio, which was responsible for VR projects, became an independent video game studio called Monad Rock. In December of that year, G2A announced Blunt Force, a World War II-themed VR shooter game developed in collaboration with Mark Bristol. In 2016, G2A and MSI created Gotham VR, a virtual reality promotion for Batman v Superman: Dawn of Justice.

G2A Land would later launch on Oculus Rift in 2017, and in 2018, the app would change its name to Funland. In 2015, G2A launched its virtual reality application called G2A Land, a virtual amusement park. In July, electronics and merchandise were introduced to the site. In 2018, the company integrated Nexmo's two-factor authentication API. In 2017, G2A partnered with Microsoft to use Azure cloud technology on the G2A marketplace. That December, it became the title sponsor of the Exhibition & Congress Center in the Subcarpathian Voivodeship of Poland, located next to Rzeszów International Airport, which was renamed the G2A Arena. In July, G2A launched G2A Direct, a partnership program for video game developers and publishers. In 2016, G2A partnered with WebMoney Japan.

G2A also partnered with BitPay, a U.S.-based payment processing system for Bitcoin. G2A PAY, the site's online payment gateway, was introduced in January 2015. The G2A Marketplace was launched in 2014. The company was established in 2010 as Go2Arena by Bartosz Skwarczek and Dawid Rożek in Rzeszów, Poland. As of March 2020, G2A's site has 20 million users. Other products sold on the site are software, prepaid activation codes, electronics, and merchandise.

The site operates in the resale of gaming products by the use of redemption keys. G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, with offices in Poland and Hong Kong.

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